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CUSTOMER LOYALTY PROGRAMS |
 Of the many applications for the GiftTran™, perhaps the most popular is for use in customer loyalty programs. Compared to other magstripe card or paper-based systems, our unique technology provides merchants with a much easier, faster and more cost-effective way to implement and orchestrate customer loyalty programs… that really work! |
Our system allows merchants
to read and "write" (encode) inexpensi ve
magstripe cards which are printed with the merchant’s logo and
custom graphics. The artwork is either supplied to us or can be
created by our staff of
card
design specialists. We can also design and supply
customized cardholders, beautiful presentation materials and other
accessories. The GiftTran™ provides merchants the ability to
quickly and easily add or subtract "frequent diner", "frequent
shopper" or "frequent user" points to and from the card. For
example, it only takes about three (3) seconds to
increment/decrement point (and/or money) values on the card.
There’s no remote, centralized database that has to be dialed up and
communicated with frequently.
 The
local database keeps track of all the card transactions, including
demographics. If desired, the headquarters can poll it each night
and management reports can be generated. Also, since the cards are
read and rewritten to directly, there’s no database "lag" problems
which occur when batching transactions to a centralized database.
Plus, everything’s integrated into the merchant’s existing
point-of-sale system! |
In today’s culture, credit
and debit cards have become an accepted, and often preferred, way of
making purchases. Having a customer loyalty program utilizing
magstripe card technology has been proven to be much more appeali ng
and affective than traditional paper based systems. The significant
increases in sales and market share gotten when utilizing a card
based system bare this out. The GiftTran™ builds on the strengths of
this technology. Click on the
Benefits
page for a description of how merchants greatly benefit from use of
our advanced, stored-value card systems. |
